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NEW LOCATION (2959 W Broadway) NOW OPEN!


Meet Jenell,
Jenell loves pie.

Jenell Parsons founded The Pie Hole in 2011, starting out in farmer's markets, food truck festivals, really anywhere that someone would let her set up a table! (Fun Fact: Maple French Toast Bacon Pie was her very first sale at a vintage car show). Finally in the Spring of 2017 she opened her first brick-and-mortar storefront and quickly expanded from there with three locations in under three years. 


You Wanna Piece of Me?

In 2020, Jenell hit another milestone publishing her best-selling book "You Wanna Piece of Me?" Since then, she has been featured on countless television shows, movies, magazines, and newspapers like The Social, eTalk, CTV Morning Show, Global, Hello Magazine, The Vancouver Sun and many more. She even had the rare opportunity to bake with Guy Fieri on his widely popular show Diners, Drive-Ins and Dives. Jenell and her pies have become a staple of the BC pie-scape. She has been coined Canada's Pie Queen and The Pie Hole continues to share its baked goods and good feels with as many pie lovers as possible.

You Wanna Piece of Me?

A Family Affair

Jenell and her husband Marlon have built out all The Pie Hole locations together; a true labour of love. She is the proud mother of a sweet, silly, charismatic 7 year old, Cali, and two chubby rescue pugs, Elle and Paulie. She never dreamed of being able to pass her rolling pin down to her own little girl and the support from her family is what keeps her going.

Jenell and Cali baking

Local Matters

In the early days of The Pie Hole, Jenell loved to go berry picking for each pie she made. However, as the company grew, regular supply runs to the farms became a little hectic. These days, family farm trips are just for fun but celebrating and supporting our local farmers has not changed. The Pie Hole proudly uses local, produce, dairy, and free range eggs whenever possible.

Jenell and Cali foraging

Bring The Pie Hole Home!

Whether it's your personal favourite, a seasonal specialty, or a new adventure, your pie is waiting for you! Explore our weekly menu, place your order online, and we'll have it waiting for you at the store of your choosing!